People are spending more time inside mobile applications on average than they are on the web, according to an analysis from Flurry, a mobile analytics firm.
Flurry measures the time people spend in apps through its own direct analytics. It got numbers for the web using public data from comScore and Alexa. The analysis is somewhat imperfect, but even if you judge it solely on a directional basis you can see mobile apps are consuming more and more time.
So what are people doing in those apps? Gaming and social networking, which absorb 79% of people’s time, according to Flurry. The rest is news, entertainment, and other apps.