smarterplanet:

Can Urban Farming Go Corporate?  |  Reuters
Farms have sprouted in cities across the country over the past several years as activists and idealists pour their sweat into gritty soil. Now Paul Lightfoot wants to take urban agriculture beyond the dirt-under-your-nails labor of love. He wants to take it corporate.
In June, Lightfoot’s company,BrightFarms, announced a deal with The Great Atlantic and Pacific Tea Co., or A&P, to provide New York City-grown vegetables to the local chain’s supermarkets year-round. The goods will grow in what the company says will be the country’s largest rooftop greenhouse farm, a high-tech hydroponic operation that will boost yields, allowing the company to face-off with organic vegetables trucked from California, cutting thousands of miles from the supply chain while aiming to provide a fresher product at a competitive price.

smarterplanet:

Can Urban Farming Go Corporate?  |  Reuters

Farms have sprouted in cities across the country over the past several years as activists and idealists pour their sweat into gritty soil. Now Paul Lightfoot wants to take urban agriculture beyond the dirt-under-your-nails labor of love. He wants to take it corporate.

In June, Lightfoot’s company,BrightFarms, announced a deal with The Great Atlantic and Pacific Tea Co., or A&P, to provide New York City-grown vegetables to the local chain’s supermarkets year-round. The goods will grow in what the company says will be the country’s largest rooftop greenhouse farm, a high-tech hydroponic operation that will boost yields, allowing the company to face-off with organic vegetables trucked from California, cutting thousands of miles from the supply chain while aiming to provide a fresher product at a competitive price.